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articles
Why Points-Based Reward Programmes Work Better Than Discounting in Trade Businesses In highly competitive trade sectors, many businesses rely heavily on discounting to attract and
How Incentivised Switching Campaigns Drive Market Share Growth Customer acquisition has evolved far beyond traditional advertising and promotional campaigns. Today, successful acquisition strategies are built
IntroductionIn today’s competitive marketplace, customer retention is no longer a passive outcome of good service. The world’s most successful brands understand that loyalty must be
Why Employee Recognition and Customer Experience Are Competitive Advantages! Businesses often believe they compete on:PriceProductTechnologyLogisticsConvenience But the organisations outperforming competitors today are increasingly those creating
Customer satisfaction is no longer driven by price alone.In today’s experience-led economy, customers remember how brands respond when things go wrong far more than when
As we head into 2023, now is the perfect time to address your marketing, especially in terms of corporate incentives. But while you may consider
How to Promote Your Brand: Tips for Success Using Promotional Gifts Looking to promote your brand but not sure how? Promotional gifts are a great
Help Offset the Cost of Living for Vulnerable Customers: Store Cupboard Gifts and Essentials With energy prices on the rise, many customers are finding it
Your Net Promoter Score (NPS Score) is a valuable metric that can tell you how likely your customers are to recommend your company to others.
As the world moves ever further down the online route, traditional customer loyalty and reward programs face being left behind. The beauty of any a
A service failure can mean a lot of different things. Maybe your website goes down, your phone service stops working, or you have an outage
Even when customer satisfaction levels are through the roof, no brand is immune to a service failure. What sets your brand apart is the way
