How to Promote Your Brand: Tips for Success Using Promotional Gifts
Looking to promote your brand but not sure how? Promotional gifts are a great way to get your name out there while showing your customers and clients that you appreciate them. In this blog post, we will discuss some tips for using promotional gifts to successfully promote your brand. We’ll cover everything from choosing the right gift to targeting the right audience. So whether you’re just starting out or you’re looking for new ideas, read on for some helpful tips!
Why do promotional gifts work so well to promote brands?
First, people love free stuff! Everyone loves getting something for free, and when that freebie is a useful or fun item, it’s even better. Promotional gifts show your customers and clients that you’re thinking of them, which can go a long way in building loyalty and goodwill. Sending a gift to someone indicates that you value them as a customer or client, and that you want to give them something useful that will make their life better.
Another reason promotional gifts are so effective is that they’re a physical reminder of your brand. Whenever someone uses the gift you’ve given them, they’ll be reminded of your company. And if the gift is something they use often, they’ll be reminded of you even more frequently. This is a great way to keep your brand top of mind, especially if you’re giving away items that are relevant to your business. For example, if you own a pet store, giving away custom-printed water bottles or food bowls would be an excellent way to promote your brand and remind your customers to come back to your store.
Now that we’ve covered some of the reasons why promotional gifts are so effective, let’s move on to some tips for using them successfully.
One important tip is to make sure you choose the right gift. The best promotional gifts are those that are relevant to your business and will be useful to your customers and clients. For example, if you sell cosmetics, giving away makeup bags would be a great choice. Or if you own a restaurant, you could give away reusable tote bags or water bottles with your logo on them. Whatever you choose, make sure it’s something that will be appreciated and used often.
Michael Wood from Forbes explains how impactful a promotional gift can be:
“According to the ASI study, 85% of consumers remembered advertisers who gave them a shirt or hat. A different study by Identity Works showed that 71% of tradeshow attendees remembered the name of the company that gave them a promotional product, with 76% of attendees having a favourable attitude toward that company.” (Source)
Make your brand front and centre
You will have brand colours and a logo that you want to be seen, so make sure they are highly visible on your promotional gifts. The last thing you want is for your gift to be used but with someone else’s branding taking centre stage! Use high-quality printing methods and make sure the colours are eye-catching and vibrant. At Simply Thank You, we wrap all the gifts in your custom colours, right down to the ribbon!
Don’t forget the small details
Using the right font on your gift is a small detail that can make a big difference. When you choose a branded gift from Simply Thank You. we write the note in your brand font, so it is totally in keeping with your brand identity. We can also include a handwritten note – a nice personal touch.
Target the right audience
One important tip to keep in mind when using promotional gifts to promote your brand is to choose the right gift. Not all gifts are created equal and some will be more effective than others at getting your name out there. For example, if you’re targeting a specific audience, like businesses, you might want to consider giving away items like desk accessories or coffee mugs. If you’re looking to reach a wider audience, however, items like t-shirts or tote bags might be more appropriate. It’s all about choosing the right gift for your target audience.
That might just be a small handful of people!
In fact, sometimes it’s better to focus your efforts on giving a smaller number of higher-quality gifts. For example, if you’re looking to target businesses, you might want to consider giving away a limited number of high-end items, like executive pens or desk clocks. This way, you’re more likely to make a lasting impression on your target audience. At Simply Thank You, we offer a lot of gifts for B2B clients and the volumes are very low – but the results are incredible.
There’s no point in giving away promotional gifts if they’re not going to be used by the people you’re trying to reach. For example, if you’re a small business targeting local customers, giving away items like pens or keychains is a good idea. However, if you’re a larger company targeting b2b clients, a few hand picked presents are going to be more appropriate. It’s all about choosing the right gift for your target audience.
Use your contact information
Finally, don’t forget to include your contact information on all of your promotional gifts. This is one of the most important things you can do to ensure that your customers and clients remember you. Include your website address, email address, and phone number on all of your promotional gifts so that people can easily get in touch with you if they have any questions or concerns.
By following these tips, you can be sure that your promotional gifts will help you successfully promote your brand. So get out there and start showing your appreciation to your customers and clients today! Simply Thank You have ran many promotional gift campaigns so if you need any further assistance, simply get in touch.